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WooCommerce Users and Their Roles

Having your WooCommerce users organized into groups, gives you power to better manage and control activities on the website, assigning different capabilities to specific site members.


In this article we will try to give you basic idea how to start working with your user base more efficiently.


WooCommerce Users VS Customers

WooCommerce user is general notion which gathers under it different types of eCommerce participants. Here belong not only customers, but also entrepreneurs managing WooCommerce shops. Thus in WooCommerce, users are not only shoppers who visit your website and make purchases, subscribe to updates, but also people, who work with website content.


Existing User Roles in WooCommerce

Different users have different possibilities and allowed areas. On the basis of this are defined main WooCommerce user roles:

  • Administrator
  • Editor
  • Author
  • Contributor
  • Subscriber
  • Customer
  • Shop Manager

All of these roles have different access permissions and serve different purposes. Once a user is created, a specific role is assigned to him/her.


Filtering Users by Roles

In default WooCommerce you can filter users only by one selected group. In case you need to make more advanced selections, choosing a few roles or including other filtering parameters, Store Manager for WooCommerce may be handy solution.


Since filters available in Store Manager are stackable you can use multiple filters at once. Let’s say, you would like to get the list of users with ‘Customer’ roles assigned and who registered between 1st and 10th date of current month, this is possible in 2 clicks:



Filters of Store Managers are very flexible and can be easily adjusted and combined together.


Bulk Operations Over WooCommerce Users

Bulk changes are handy when you have a certain criteria to tag your users. Store Manager for WooCommerce offers very useful ways for editing information on multiple customers at once:


  • Edit/Delete Selected Users
  • When selecting a few user records, you have the ability to modify details on them in the lower grid or remove them massively. This is perfect for setting common values for multiple accounts in bulk.



  • Mass Changer
  • With this advanced tool you can make specific modifications for user-related fields. Here you can apply a number of changes at the same time.



Adding or Changing Role for Multiple Users Massively

To see how bulk functionality works in action, let’s use example and see how easy it is to change or assign new role to a bunch of users.


First step will be to select members you need to make modifications to. Next you can either update role, selecting available from the drop-down in lower grid or use ‘set to’ function in Mass Changer:



In both cases changes are applied in seconds. Now you can try it yourself with 2-week free version of Store Manager for WooCommerce.

Improve organization of your WooCommerce customer base!

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