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Bulk Change Image Alt Text in WooCommerce and Other Image Attributes

When you are uploading images to WooCommerce Media Library you need to fill in several fields: title, caption, alt text, and description. This information is really important. It helps to provide your visitors with better user experience, get content indexed by search engines and boost your WooCommerce image SEO.

If you have many products, adding image attributes manually is a tedious task to do. In this article, we will describe an alternative to filling out the fields manually. You will learn how to batch edit WooCommerce image alt tags and other metadata using Store Manager for WooCommerce.

First, let’s figure out what each field in the image Attachment Details window stands for.


Image Metadetails in WooCommerce
Specify Image Metadetails in WooCommerce

Image title — is generated automatically based on the image file name but can be also edited manually. Depending on the store theme it may be used for internal search and sorting only or displayed to users. When displayed, the title is usually placed above the image or when a user hovers over it.

Caption — caption is a text visible to the users. It is usually displayed below an image and describes the content of the photo, highlights some important characteristics.

Alt text — or tag is a short description of an image. This tag has two purposes. Firstly, it describes the content of the photo to search engines and helps to index it for users. Secondly, this text is shown to the website visitors when images can not be displayed on the page.

Image Description is the text that is shown below an image or on the image attachment page depending on a WordPress theme design. Attachment pages serve as image web pages and are not used very often. Though, if you are using them you will have to make unique descriptions for successful SEO optimization.

How to Automatically Generate WooCommerce Alt Tag and Other Image Meta Details in 3 steps

With the ‘Generate meta’ option in Store Manager, you can create necessary details based on the product info. Alt text and Caption are generated from a product title. The description is taken from a product Short description.

The process of creating image meta in Store Manager includes three steps:
  1. Launch Store Manager for WooCommerce, open Store tab and choose ‘Media library’ on the toolbar.
  2. Select images.
  3. Press the ‘Generate meta’ button to launch the process and check results.

Step 1. Launch Store Manager for WooCommerce, open Store tab and choose ‘Media library’ on the toolbar.


WooCommerce Media Library In Store Manager
Open WooCommerce Media Library via Store Manager

On the screenshot, you can see the additional field - Post name. It’s an image post (page) name that is similar to a text post that you add in WordPress. As well as title, the post name is generated from an image file name but can be edited manually.

Step 2. Select images.

Select the images in the Media Library. Store Manager will add attributes to all images that are linked to certain products.

Step 3. Launch the ‘Generate meta’ option.

Press the button on the upper toolbar or right-click to select an option from the context menu:


Generate Meta Option In WooCommerce Store Manager
Choose Generate Meta Option in Store Manager

In the pop-up window, tick corresponding checkboxes to specify what details you want to create: Caption, Alt or/and Description.

Note that choosing the ‘Overwrite existing values’ option you will get all existing meta details replaced with the new ones created automatically.

When you’ve specified necessary options press ‘OK’.


Launching Generate Image  Meta Option
Launch the Generate Image Meta Option and Specify What Data Should Be Created

After the process is complete, you will be notified about the result. Scroll down to see what images metadata was set for:


Image Meta Data Generation Process
Review the Report on The Image Meta Generation Process

After you’ve looked through the report press ‘Close’. Now let’s check one of the images that had empty attributes before. As you can see, Caption, Alt text, and Description were successfully added.


Image Meta Created In WooCommerce Store Manager
Check Image Meta Generated

That’s it! Now you know how to create and bulk change image alt text, caption and description in WooCommerce for multiple images.

Use Store Manager to Bulk Change Image Meta Attributes!

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